BluSup 250 has grown into much more than a page listing America’s 250th birthday events.
It now contains 35 individually shareable visual stories covering Gulf Coast celebrations, Mississippi history, museums, parks, music, service projects and national America 250 programs. Each story has its own page, its own artwork, event information and links to the original public sources.
After building all of that, I faced a new question:
How do I let people know it exists without simply throwing 35 links onto Facebook at once?
That is why I created the BluSup 250 Marketing & Promotion Playbook.
The page is a working guide for me, but I decided to make it public because it also shows friends, supporters, organizations and community leaders what I am trying to accomplish.
Its main idea is simple:
Promote the guide once. Promote its stories every day.
Instead of asking people to absorb the entire project at once, the playbook lays out a manageable campaign. I can introduce the complete BluSup 250 guide, then feature one individual event, historic place or community story at a time.
The page includes:
- A practical 30-day promotion plan
- The first five stories recommended for sharing
- Ready-to-use Facebook post language
- A daily spotlight template
- A message for contacting featured organizations
- A local media pitch
- Suggestions for tourism calendars, newsletters and community partnerships
- Guidelines for sharing the project accurately and responsibly
- A checklist of the next actions to take
Some of the text can be copied, personalized and used immediately. That means I do not have to start from a blank page every morning when I want to share the next BluSup 250 story.
It is also meant to help other people participate.
A friend can share the main guide. An organization can share the individual page about its own event or program. A community group can suggest a correction. A tourism office or local publication can quickly understand what the project contains and why it may be useful.
BluSup 250 is independent and unofficial. My goal is not to speak for the organizations represented in it, but to help people discover their events, programs and stories—and to make those stories attractive and easy to share.
The Marketing Desk is essentially the roadmap for taking something I built here in Biloxi and carefully introducing it to the Gulf Coast, Mississippi and beyond.
Take a look at the plan here:
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